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Why Trump’s Meme Coin Proves Gold Is Still King

Jan 23, 2025, 11:42 AM EST

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In the lead-up to the inauguration, concerns over tariffs and a potential global trade war weighed heavily on markets. This anxiety pushed gold prices above $2,700 an ounce and silver back over $30 an ounce last week. Since then, markets have calmed slightly, as it appears trade tariffs and protectionist measures will take time to materialize. However, tariffs and trade wars typically add costs and uncertainty, which tend to support precious metals as we are already seeing.

It’s worth noting that gold, and to a lesser extent silver, has become less tied to U.S. markets in recent years. How the next four years unfold—and how trade partners like China respond to Trump’s policies—will be key. With China’s economy under strain, its response to the new administration will be closely watched by both markets and gold investors.

In true Trump fashion, the president and First Lady Melania launched their own meme coin just 48 hours before the inauguration. This bold move is explored in this week’s video, where Jan Skoyles examines the launch of Trump’s meme coin and its implications for the financial system. She highlights the risks of speculative assets like cryptocurrencies, the growing disregard for counterparty risk, and why physical gold and silver remain essential for protecting wealth in uncertain times.

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